Palavras-chave
altruísmo
consumo
consumo verde
valores ambientais
Como Citar
Resumo
Um dos grandes desafios no estudo de valores ambientais perpassa o entendimento da relação dinâmica entre diferentes crenças e atitudes capazes de constituir uma rede de influência sobre o comportamento de consumo, dentre eles a disposição ao sacrifício material. Para o presente estudo, 391 participantes brasileiros, com idade média de M = 35.39 (DP = 12.5), 148 (37.9%) do sexo masculino, 243 (62.1%) do sexo feminino, responderam a Escala de Sacrifício Material, Escala de Familiaridade com a Natureza, Escala de Frugalidade, Escala de Altruísmo Autorreportado e um questionário sociodemográfico. As análises bivariadas apontam que sacrifício material apresentou correlações positivas com as dimensões de todas as medidas empregadas, incluindo frugalidade e altruísmo. No modelo multivariado, foi observado que valores ambientais servem como mediadores do impacto da frugalidade e altruísmo sobre o sacrifício material, com o modelo final atingindo ajuste satisfatório para a complexidade de sua estrutura, que inclui modelo métrico completo.
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Copyright (c) 2020 Pedro P. Pires, Julia Mulinari Peixoto, Rodolfo de Castro Ribas Jr., Marcos Aguiar de Souza