Palabras clave
altruismo
consumo
consumo verde
valores ambientales
Cómo citar
Resumen
Uno de los grandes desafíos en el estudio de valores ambientales atravesa el entendimiento de la relación entre diferentes creencias capaces de constituir una red de influencia sobre el comportamiento de consumo, entre ellos la disposición al sacrificio material. Para el presente estudio, 391 participantes brasileños, con edad media M = 35.39 (DP = 12.5), 148 (37.9%) sexo masculino, 243 (62.1%) sexo femenino, respondieron la Escala de Sacrificio Material, Escala de Familiaridad con la Naturaleza, Escala de Frugalidad, Escala de Altruismo Autorreportado y un cuestionario sociodemográfico. Los análisis bivariados apuntan que sacrificio material presentó correlaciones positivas con las dimensiones de todas las medidas empleadas, incluyendo frugalidad y altruismo. En el modelo multivariado, se observó que valores ambientales sirven como mediadores del impacto de la frugalidad y altruismo sobre el sacrificio material, con el modelo final alcanzando un ajuste satisfactorio para la complejidad de su estructura, que incluye modelo métrico completo.
Citas
Akehurst, G., Afonso, C., & Martins Gonçalves, H. (2012). Re-examining green purchase behaviour and the green consumer profile: new evidences. Management Decision, 50(5), 972-988. http://doi.org/10.1108/00251741211227726
Brown, T. A. (2016). Confirmatory factor analysis for applied research. Guilford Publications.
Corral-Verdugo, V., Mireles-Acosta, J. F., Tapia-Fonllem, C., & Fraijo-Sing, B. (2011). Happiness as correlate of sustainable behavior: A study of pro-ecological, frugal, equitable and altruistic actions that promote subjective wellbeing. Human Ecology Review, 95-104. Retrieved from: http://www.jstor.org/stable/24707465?seq=1#page_scan_tab_contents
De Groot, J. I., & Steg, L. (2008). Value orientations to explain beliefs related to environmental significant behavior: How to measure egoistic, altruistic, and biospheric value orientations. Environment and Behavior, 40(3), 330-354. http://doi.org/10.1177/0013916506297831
De Groot, J. I., & Steg, L. (2009). Morality and prosocial behavior: The role of awareness, responsibility, and norms in the norm activation model. The Journal of social psychology, 149(4), 425-449. http://doi.org/10.3200/SOCP.149.4.425-449
Dahl, R. (2010). Green Washing: Do you know what you’re buying?. Environmental health perspectives, 118(6), A246. http://doi.org/10.1289/ehp118-a246
Evans, D. (2011). Thrifty, green or frugal: Reflections on sustainable consumption in a changing economic climate. Geoforum, 42(5), 550-557. Http://doi.org/10.1016/j.geoforum.2011.03.008
Griskevicius, V., Tybur, J. M., & Van den Bergh, B. (2010). Going green to be seen: status, reputation, and conspicuous conservation. Journal of personality and social psychology, 98(3), 392. Retrieved from: http://psycnet.apa.org/buy/2010-02829-004
Hair, J., Black, W., Babin, B., Anderson, R. and Tatham, R. (2006). Multivariate Data Analysis. 6th Edition, Pearson Prentice Hall, Upper Saddle River.
Hartmann, P., & Apaolaza-Ibáñez, V. (2012). Consumer attitude and purchase intention toward green energy brands: The roles of psychological benefits and environmental concern. Journal of Business Research, 65(9), 1254-1263. http://doi.org/10.1016/j.jbusres.2011.11.001
Howell, R. A. (2013). It’s not (just) “the environment, stupid!” Values, motivations, and routes to engagement of people adopting lower-carbon lifestyles. Global Environmental Change, 23(1), 281–290. http://doi.org/10.1016/j.gloenvcha.2012.10.015
Huang, Y.-C., & Liu, C.-H. S. (2017). Moderating and mediating roles of environmental concern and ecotourism experience for revisit intention. International Journal of Contemporary Hospitality Management, 29(7), 1854–1872. https://doi.org/10.1108/IJCHM-12-2015-0677
Lastovicka, J. L., Bettencourt, L. A., Hughner, R. S., & Kuntze, R. J. (1999). Lifestyle of the tight and frugal: Theory and measurement. Journal of consumer research, 26(1), 85-98. http://doi.org/10.1086/209552
Markowitz, E. M., Goldberg, L. R., Ashton, M. C., & Lee, K. (2012). Profiling the “Pro-Environmental Individual”: A Personality Perspective: Personality and Pro-Environmental Action. Journal of Personality, 80(1), 81–111. http://doi.org/10.1111/j.1467-6494.2011.00721.x
Mazar, N., & Zhong, C. B. (2010). Do green products make us better people?. Psychological science, 21(4), 494-498. Http://doi.org/10.1177/0956797610363538
Muthén, L. K., & Muthén, B. O. (2018). Mplus User's Guide. Sixth Edition. Los Angeles, CA: Muthén & Muthén.
Nisbet, E. K., Zelenski, J. M., & Murphy, S. A. (2009). The nature relatedness scale: Linking individuals' connection with nature to environmental concern and behavior. Environment and Behavior, 41(5), 715-740. http://doi.org/10.1177/0013916508318748
Peattie, K. (2010). Green consumption: behavior and norms. Annual review of environment and resources, 35. http://doi.org/10.1146/annurev-environ-032609-094328
Pepper, M., Jackson, T., & Uzzell, D. (2009). An examination of the values that motivate socially conscious and frugal consumer behaviours. International journal of consumer studies, 33(2), 126-136. http://doi.org/10.1111/j.1470-6431.2009.00753.x
Pires, P., de Castro Ribas Junior, R., Campos Lopes Lemos, D., & Filgueiras, A. (2014). Ecocentrismo e comportamento: revisão da literatura em valores ambientais. Psicologia em Estudo, 19(4). http://doi.org/10.1590/1413-73722201204
Rao, B. C. (2013). How disruptive is frugal?. Technology in Society, 35(1), 65-73. http://doi.org/10.1016/j.techsoc.2013.03.003
Rushton, J. P., Chrisjohn, R. D., & Fekken, G. C. (1981). The altruistic personality and the self-report altruism scale. Personality and individual differences, 2(4), 293-302. Retrieved from: http://philipperushton.net/wp-content/uploads/2015/02/personality-prosocial-rushton-personality-individual-differences-1981.pdf
Turaga, R. M. R., Howarth, R. B., & Borsuk, M. E. (2010). Pro-environmental behavior: Rational choice meets moral motivation. Annals of the New York Academy of Sciences, 1185(1), 211–224. http://doi.org/10.1111/j.1749-6632.2009.05163.x
Verplanken, B., Walker, I., Davis, A., & Jurasek, M. (2008). Context change and travel mode choice: Combining the habit discontinuity and self-activation hypotheses. Journal of Environmental Psychology, 28(2), 121-127. http://doi.org/10.1016/j.jenvp.2007.10.005
Esta obra está bajo una licencia internacional Creative Commons Atribución-NoComercial 4.0.
Derechos de autor 2020 Pedro P. Pires, Julia Mulinari Peixoto, Rodolfo de Castro Ribas Jr., Marcos Aguiar de Souza