Mots-clés
atitudes comportamentais
medidas de prevenção
educação em saúde
Brasil
Comment citer
Résumé
estudos anteriores mostram que o tipo de conteúdo e o formato de mensagens empregadas em campanhas sobre a COVID-19 podem influenciar as atitudes e comportamentos da população, aumentando seu compromisso e engajamento com as medidas de contenção da doença. No presente trabalho foram realizados dois experimentos com 998 adultos brasileiros, cujo objetivo principal foi testar possíveis efeitos de dois tipos de mensagem nas atitudes comportamentais em relação à pandemia: uma de cunho apenas informativo e outra com enquadramento voltado à mobilização da empatia nos espectadores. Os resultados indicam que a exposição às duas mensagens contribuiu para elevar as intenções comportamentais dos participantes, quando comparados a outros que formaram um grupo controle. Os dados sugerem ainda que as condições socioeconômicas se constituem num importante fator a ser considerado, quando se analisam os efeitos destas mensagens no comportamento das pessoas. Discute-se a importância de se considerar as evidências científicas a respeito do formato e conteúdo das mensagens transmitidas à população, mas também a necessidade de implantação de iniciativas de proteção a pessoas em maior condição de vulnerabilidade socioeconômica, para que as ações no âmbito da Educação em Saúde contribuam efetivamente no combate à pandemia.
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(c) Tous droits réservés Leonardo Rodrigues Sampaio, Isabele Tenório dos Santos, Tamires de Lima Sousa Santos, Michelle França Dourado Neto Pires, Marya Klara Rodrigues Constantino, Luciana Maria Caetano, Betânia Alves Veiga Dell’Agli 2022