Abstract
Thirty-eight paid male undergraduate volunteers participated in an experimental procedure structured around the viewing of 12 slides which were rated on a semantic differential rating scale. Heart rate (HR) and heart rate variability (HRV) were related to factor scores derived in principal component analysis of the ratings. In contrast to the results of a previous experiment relating cardiac activity to attitude, HRV was not found to be significantly associated with measures of evaluation but HR was.
Authors who publish with this journal agree to the following terms:
- Authors retain copyright and grant the journal right of first publication, with the work [SPECIFY PERIOD OF TIME] after publication simultaneously licensed under a Creative Commons Attribution License that allows others to share the work with an acknowledgment of the work's authorship and initial publication in this journal.
- Authors are able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the journal's published version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgment of its initial publication in this journal.
- Authors are permitted and encouraged to post their work online (e.g., in institutional repositories or on their website) prior to and during the submission process, as it can lead to productive exchanges, as well as earlier and greater citation of published work (See The Effect of Open Access).