Rodríguez González, L.Y., Aristizábal Cuéllar, J.A. and Tejada Herrera, H.J. 2022. Effect of the differential discount value on the purchase prediction: an approach from associative learning. Revista Interamericana de Psicología/Interamerican Journal of Psychology. 56, 1 (Jul. 2022), e1587. DOI:https://doi.org/10.30849/ripijp.v56i1.1587.